A senior executive at a consulting firm predicted the value of the rights would exceed anyone’s expectations. Based on the profit and loss statement, the value won’t exceed Rs 30-32,000 crore, but it’s the strategic value that each player will attribute to the property based on their business that determines the overall value.”
He didn’t want to be named since he is advising one of the potential bidders, but he says most people viewed Star India’s winning bid in 2017 as extravagant.
“It’s debatable whether Star & Disney India recovered or made money from their bid, but they built Hotstar on top of the property,” he said. “For any potential bidder, the value of the rights will be in the new or incremental subscribers Disney+Hotstar is the company’s streaming platform.” BCCI president Sourav Ganguly predicted that the rights value would reach Rs 40,000 crore last year. Experts predict that number will be exceeded.
The managing director of sports marketing firm Baseline Ventures, Tuhin Mishra, said the winning bidder will have to “break the bank” to get the rights.
