Intel has been taking blows left and right from competitors with the Rocket Lake processors falling short of the mark compared to the more affordable AMD Ryzen offerings as well as having more competitors join the fray. ARM has been the latest bearer of bad news for Intel as they are looking to overhaul their lineup with new designs in order to compete with Intel.
ARM is already quite strong in the smartphone industry and is growing in other sectors such as data center computing as well as personal computers . The new designs from ARM are adding capabilities to help chips handle machine learning which is a form of artificial intelligence seen in software. The world is rapidly evolving with AI and ARM wants to be the market leader and is positioning itself to do so. On top of that, the new designs look to offer a 30% performance boost over the next two generations in data center and mobile device applications. The performance boost also comes with added security features. Simon Segars, chief executive officer of Arm, firmly believes that AI is the future:
The time might come where Intel is no longer the most dominant chip manufacturer in the world with many competitors such as AMD and ARM challenging Intel’s market share. Hopefully, this new competition breeds innovation from all parties.
