On 30 December Ariro Toys has presented their pitch on Shark Tank India. Shark Tank India is a show where you get an insight into India’s biggest entrepreneurs and investors. With these Sharks leading the show, Peyush Bansal, Aman Gupta, Namita Thapar, Anupam Mittal and Ashneer Grover.

Ariro Toys

Entrepreneurs from Ariro Toys presented their product for children to the sharks. The Ariro toys team started their presentation by claiming that every child consumes a credit card worth of plastic every year. And since toys are the closest product to a child, the team decided to develop toys beneficial to a child’s health and ecosystem. Which led to the development of wooden toys. More specifically Neem Wood. Ariro toys build toys for children of age 0 to 3 all made of Neem Wood.

 

  • Company valuation: 20,00,00,000 INR
  • Offer: 50,00,000 INR for 2.5% Equity
  • Founder: Vasant Tamilselvan and Nisha Ramaswamy both from Chennai

A small child consumes plastic the size of a credit card every month. To solve this issue, Ariro Wooden Toys came into place. Ariro Wooden Toys is safe and purposeful and is made of Neem wood. Children tend to chew anything they grab. After thorough research, they found Neem wood. It is antibacterial and antifungal. They saw this as an opportunity and launched arirotoys.com in 2020. To date, they have designed and executed over 100 products like Pikler Triangle, Jungle Gym. They have been pioneers in making such products in India.

Vasant did Masters’s in Social Work. He earlier started his company Innovative Media Solutions and is presently leased out to the Times of India group.

  • Target customers:  Primarily, children from 0-3 years old.
  • Aim:
  • – To become a household brand crafting every child’s first toy.
  • – To give Indian children Indian Toys.

They demonstrated the product to the sharks and Peyush already purchased one of their toys earlier.

  • Prices: On the high-end, starting from 250 INR.

  • Sales of  Ariro:

  • Distribution channels: Instagram handle with 43,000 followers

  • Offer for Ariro

  • Ashneer:

  • 50,00,000 INR for 15% Equity.

  • Revised offer: 50,00,000 INR for 11% Equity

  • Namita stepped out mentioning to them the price was too high for the Indian market and globally, it is still an untested territory.

  • Aman and Peyush:

  • 50,00,000 INR for 15% Equity

  • Aman will help in the D2C segment and Peyush would help in the supply chain technology.

  • Ashneer and Anupam:

  • 50,00,000 INR for 10% Equity

  • Anupam:

  • 50,00,000 INR for 12% Equity

  • Revised offer: 50,00,000 INR for 10% Equity

The pitchers requested them to negotiate. Aman Gupta and Peyush to come down to 10% and they agreed. The deal was done.

Offer for Ariro

Recently they had shared a video on the Shark Tank Twitter handle thanking Shark Tank India and “Shark” Aman and Peyush for believing in them and investing in their company.

. @Ashneer_Grover @vineetasng @peyushbansal @namitathapar @amangupta0303 @GhazalAlagh @AnupamMittal @rannvijaysingha@bharatpeindia @trySUGAR @Lenskart_com @EmcurePharma @RockWithboAt @mamaearthindia @ShaadiDotCom @SPNStudioNEXT https://t.co/8PVwpl2gHA

— Shark Tank India (@sharktankindia) February 2, 2022