Shaadi.com was founded In 1997,  Indian online wedding service Shaadi.com initially started as Sagaai.com, The initial success of Shaadi.com resided among non-resident Indians since Indian people were more conservative and hesitant towards forming arranged marriages through a new startup. With ups and downs, he became one of the most successful names in its field in 15 years. The core market of the company is residing in India, Pakistan, and Bangladesh and also has its operations in Canada, the United Arab Emirates, the United Kingdom, and the United States.

As per the reports, Shaadi.com became the world’s leading matrimonial website for Asians by 2008 and had a million users by 2011. At present, the company has more than 30 million users and 3.2 million success stories around the globe. Other than Shaadi.com Anupam Mittal also laid the foundation of Makaan.com which is one of the popular sites for online real estate.  After the ban of Tiktok in India, Anupam also brought the Mauj app which is a short video sharing app and is currently one of the most popular video apps in India.  Anupam has also worked as Product Manager for MicroStrategy from 1998-to 2002. He also serves as Advisor at Grip and Kae Capital. He serves as the Advisor at ShaadiSaga.

Mittal has been voted as one of India’s 50 Most Powerful People by Business Week and has been on the list of one of the 25 people to watch out for by ‘The Week’ Magazine. He was also voted by IMPACT Digital Power 100 list 2012 & 2013 voted amongst top Icons of India’s Digital Ecosystem. Currently, he is one of the Sharks in Shark tank India which was started for the first time in India and aired on 20 December 2021.